Intel launches new Evo platform and refurbished brand logo
During the announcement of its 11th Gen Tiger Lake processors, Intel also made it known that the successor to Project Athena is now launched as a consumer-facing brand name Intel Evo. Intel has announced that the Evo badges will emerge on laptops with 11th Gen Core i5 processors an Iris Xe graphics. The new badge replaces the earlier “Engineered for Mobile Performance” sticker.
Intel determined to make a new Evo badge for customers so that they could distinguish the finest laptops for efficiency. Intel is using some key indicators that could tell which laptops are qualified to get this badge. These are 9 or more hours of real-world battery life on systems including 1080p displays with 8 hours for QHD and 7 hours for UHD. In addition, the system must wake from sleep in fewer than 1 second; steady awareness on battery; fast charging with up to 4-hour charge in 30 minutes on systems with 1080p displays.
Intel Evo laptops will boast of Thunderbolt 4, Wi-Fi 6, and “premium audio, webcam, and display” in thin appearance factors, but details have not been talked on. Apart from this, 12-inch, 15-inch displays with touch support and slim bezels, laptops with Intel Dynamic Tuning Technology, and Fanned/Fanless are a few of the cited system and form factor needs.
Therefore, any laptop rewarding all these factors will add Intel’s Evo badge. This means a badge is one big pointer that the laptop you are going to buy has several immense features.
Intel will work together with laptop OEMs and the whole manufacturing system to bring Intel Evo-badged laptops. Presently announced designs that have been confirmed consist of the Acer Swift 5, Asus Zenbook Flip S, Lenovo Yoga 9i, and Samsung Galaxy Book Flex 5G. The company’s website lists Acer, Asus, Dell, Dynabook, Razer, Samsung, HP, Lenovo, LG, and MSI as associates in the plan.
Intel in addition has overhauled its logo and refreshed brand uniqueness while announcing the latest 11th Gen Tiger Lake processors and Evo platform. The new-look replaces the egg-shaped swoosh around the Intel logo with square outlines and dazzling colors, which is still in blue. This is extremely the third major transform to Intel’s corporate identity in its history.
Karen Walker, Senior Vice President Chief Marketing Officer said:
Blue continues to be the foundational color of the Intel brand. In adding to our classic Intel blue, we will initiate new variants with an absolute color palette to add more depth and modernize our visual identity.
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