Just recently, MTN Group unveiled the second installment of its refresh brand, named the ‘Voice’ brand film, in an attempt to empower African youths.
MTN unveiled its new logo in February and its brand campaign to anchor its strategy, MTN is projection its 2025 ambition to build leading digital solutions that enable Africa’s progress across the telecom, startups, infrastructure, API, and content messaging ecosystem, and fintech.
The company noted that;
“What are we doing today?” campaign is propelled by the insight that all progress comes from action and that the energy and optimism of Africa’s people together with MTN’s commitment to enabling Africa’s digital progress, will contribute to the progress of consumers, countries and ultimately, the African continent.
“Africa is a continent with significant potential and MTN is intent in playing its part in harnessing this potential by bringing relevant solutions to consumers that enable digital and financial inclusion and help them progress in their daily lives.
It was also noted that “Africa’s youth are at the core of this potential and progress, and our brand refresh centres on them as they hold the future in their hands.“With the ‘Voice’ brand film, we hope to inspire in them that their voices matter, and to use the power of their voice to impact positive change and advance the progress of everyone on the continent.
MTN Group has established a partnership with TBTM Studios to sponsor Season 3 of ‘The Mic: Africa’ an interactive talent search programme aimed at empowering and uncovering talented youth across the continent as an extension of the release of the ‘Voice’ brand film.
“The public will be able to view The Mic: Africa on the Premium Free TV app via ayoba Superapp.
“MTN is looking forward to revealing the details of the involvement and association with this exciting production in the next few weeks,” she said.
The Group also noted that the production will b an embodiment of its commitment to finding and giving “do-ers” from across Africa an opportunity to use their voice to respond to the invitation of ‘’What are we doing today?’’ The public will be able to view ‘The Mic: Africa’ on the Premium Free TV app via ayoba, the Superapp, taking Africa by storm.