140 SEO Abbreviations, Acronyms, and Terms For SEO Optimizer

SEO Abbreviations, SEO Acronyms, SEO Terms,

SEO abbreviations represent concise versions of common words or phrases frequently used in the field of Search Engine Optimization (SEO). Abbreviations, acronyms, and SEO terms are often used for convenience in communications among SEO experts and digital marketers. They help in simplifying conversations, reports, and analyses concerning SEO strategies and methodologies.

Also read: What is SEO?

Also read: The Concept of ON Page SEO – Ultimate Guide

Also read: The Concept of OFF Page SEO – Ultimate Guide

Here are some common categories of SEO abbreviations:

Common SEO Abbreviations

Technical SEO Abbreviations:

  • URL: Uniform Resource Locator
  • HTTP: Hypertext Transfer Protocol
  • HTTPS: Hypertext Transfer Protocol Secure
  • IP: Internet Protocol
  • XML: Extensible Markup Language
  • CMS: Content Management System
  • JS: JavaScript
  • HTML: Hypertext Markup Language

Analytics and Metrics Abbreviations:

  • CTR: Click-Through Rate
  • ROI: Return on Investment
  • KPI: Key Performance Indicator
  • DA: Domain Authority
  • PA: Page Authority
  • TF: Trust Flow
  • CF: Citation Flow
  • QS: Quality Score
  • CPA: Cost Per Acquisition

Also read: Google Indexing and How Web Crawler Works

Also read: 13 Key Indications that your SEO Strategy is Successful

Content Optimization Abbreviations:

  • ALT: Alternative Text
  • KW: Keyword
  • LSI: Latent Semantic Indexing
  • CTA: Call to Action
  • IA: Information Architecture

User Experience (UX) and User Interface (UI) Abbreviations:

  • UX: User Experience
  • UI: User Interface

Advertising and Paid Search Abbreviations:

  • PPC: Pay-Per-Click
  • PLA: Product Listing Ads
  • CPC: Cost Per Click
  • CPM: Cost Per Mille (Cost per thousand impressions)

Local SEO Abbreviations:

Also read: Backlinks in SEO – How to Acquire High Authority Backlinks

Also read: Top 15 Free Keyword Research Tools

140 SEO Abbreviations And Meanings for SEO Optimizers

Nr.SEO AbbreviationsMeaning
1A/B A/B Testing
2ALT Alternative Text
3AMP Accelerated Mobile Pages
4API Application Programming Interface
5AR Augmented Reality
6AI Artificial Intelligence
7ASP Application Service Provider
8AJAX Asynchronous JavaScript and XML
9AOV Average Order Value
10AIDA Attention, Interest, Desire, Action
11B2B Business-to-Business 
12B2C Business-to-Consumer 
13BL Backlink
14BWT Bing Webmaster Tools
15BMM Broad Match Modifier
16BPA Business Process Automation
17BH Black Hat (Unethical SEO practices)
18BR Bounce Rate
19BHW Black Hat World
20BV Business Value
   Also read: 15 Top SEO Experts and Specialists
21CF Citation Flow
22CMS Content Management System
23CRM Customer Relationship Management
24CTR Click-Through Rate
25CPC Cost Per Click
26CSS Cascading Style Sheets
27CDN Content Delivery Network
28CPA Cost Per Acquisition
29CWV Core Web Vitals
30CRO Conversion Rate Optimization
31CSV Comma-Separated Values
32CTA Call to Action
33CPM Cost Per Thousand Impressions
34CPI Cost Per Impression
35CPL Cost Per Lead
36CPV Cost Per View
37CAPTCHA Completely Automated Public Turing Test to
Tell Computers and Humans Apart
38CR Conversion Rate
39DA Domain Authority
40DNS Domain Name System
41DMCA Digital Millennium Copyright Act
42DR Domain Rating
43DKI Dynamic Keyword Insertion
44DLP Data Loss Prevention
45DTD Document Type Definition
46DM Direct Message
47DUI Duplicate URL Indexing
48DT Dwell Time
   Also read: RoadMap to Becoming An SEO Expert
49EAT Expertise, Authoritativeness, Trustworthiness 
50EPM Earnings Per Thousand Impressions
51EMD Exact Match Domain
52ESR Effective Search Results
53EPC Earnings Per Click
54ESP Email Service Provider
55FCP First Contentful Paint
56FAQ Frequently Asked Questions
57FTP File Transfer Protocol
58GMB Google My Business
59GDN Google Display Network
60GA Google Analytics
61GBP Google Business Profile
62GSC Google Search Console
63GTM Google Tag Manager
64GUI Graphical User Interface
65GWT Google Webmaster Toolkit
66GDPR General Data Protection Regulation
67GCP Google Cloud Platform
   Also read: UX and SEO – The Impact of UX on SEO
68HTTP Hypertext Transfer Protocol
69H1 Heading 1
70H2 Heading 2
71HREF Hypertext Reference
72HTML Hypertext Markup Language
73HCP Hosted Content Provider
74HMI Human-Machine Interface
75IOT Internet of Things
76IA Information Architecture
77IBL Inbound Link
78ISP Internet Service Provider
79IAB Interactive Advertising Bureau
80ICANN Internet Corporation for Assigned
Names and Numbers
81JSON JavaScript Object Notation
82JS JavaScript
83JVM Java Virtual Machine
84KD Keyword Difficulty
85KWR Keyword Research
86KPI Key Performance Indicator
87KW Keyword
88KWD Keyword Density
   Also read: 7 Most Common SEO Mistakes you Should Avoid
89LCP Largest Contentful Paint
90LSI Latent Semantic Indexing
91LPO Landing Page Optimization
92MRR Monthly Recurring Revenue
93MQL Marketing Qualified Lead
94NPS Net Promoter Score
95NLP Natural Language Processing
96OS Operating System
97ORM Online Reputation Management
98OBL Outbound Links
99PV Pageviews
100PR PageRank
101PBN Private Blog Network
102PVR Page View Ratio
103PFI Pay for Inclusion
104PFP Pay for Performance
105PHP Hypertext Preprocessor
106PPC Pay Per Click
107QS Quality Score
108QA Quality Assurance 
109RSS Really Simple Syndication
110RPI Revenue per Impression
111ROI Return on Investment
112RD Referring Domains
113SEOSearch Engine Optimization
114SEM Search Engine Marketing
115SAB Service Area Business
116SERP Search Engine Results Page
117SSL Secure Sockets Layer
118SQL Structured Query Language
119SERM Search Engine Results Management
120SERP Search Engine Results Page
121SVG Scalable Vector Graphics
122SAAS Software as a Service
123TTFB Time to First Byte
124TLD Top-Level Domain
125TOS Terms of Service
126TM Trademark
127TTF Topical Trust Flow
128UX User Experience
129UI User Interface
130UTM Urchin Tracking Module
131UGC User-Generated Content
132VPN Virtual Private Network
133VPS Virtual Private Server
134VR Virtual Reality
135WWW World Wide Web
136WHOIS Who Is Behind The IP Address
137WAP Wireless Application Protocol
138W3C World Wide Web Consortium
139WP WordPress
140XML Extensible Markup Language  

Also read: Top 15 Free Keyword Research Tools

Also read: AI SEO – The Impact of Artificial Intelligence on SEO Strategies

SEO Terms And Meaning

Below are some SEO abbreviations and terms and their full meanings.

  1. SEO: SEO is the art and science of enhancing a website’s visibility on search engines like Google.
  2. SERP: Search Engine Results Page – are platform where websites aim to secure their spot, as it directly influences their click-through rates and traffic.
  3. SEM: Search Engine Marketing – is a holistic approach of using both paid (PPC) and organic strategies to boost a website’s visibility.
  4. PPC: Pay-Per-Click – is an advertising model where advertisers pay a fee each time their ad is clicked.
  5. CTR: Click-Through Rate – the percentage of people who click on an ad or link after seeing it.
  6. ROI: Return on Investment – The yardstick for measuring the profitability of an investment.
  7. KPI: Key Performance Indicators – are quantifiable metrics used to evaluate the success of a campaign or strategy.
  8. CMS: Content Management System – are software like WordPress or Joomla that aids in creating, managing, and modifying digital content.
  9. XML: Extensible Markup Language – is a language for encoding documents in a format readable by both humans and machines.
  10. HTML: Hypertext Markup Language – is the standard language for building web pages.
  11. CSS: Cascading Style Sheets – is used to describe how HTML elements should be displayed on a webpage.
  12. JS: JavaScript – is a programming language commonly used for creating interactive effects within web browsers.
  13. UX: User Experience – is the overall experience a user has while interacting with a website.
  14. UI: User Interface – the visual elements through which a user interacts with a website or application.
  15. IA: Information Architecture – the structural design of a website, ensuring content is organized logically.
  16. URL: Uniform Resource Locator – is the web address that specifies the location of a resource on the internet.
  17. HTTP: Hypertext Transfer Protocol – is the protocol used for transmitting data over the internet.
  18. HTTPS: Hypertext Transfer Protocol Secure – is a secure version of HTTP that encrypts data for secure communication.
  19. SERM: Search Engine Reputation Management – involves managing a brand’s online reputation in search engine results.
  20. ROI: Rank on Investment – is a metric for measuring the improvement in search engine rankings.
  21. ALT: Alternative Text – is the text associated with an image, aiding accessibility and SEO.
  22. DA: Domain Authority A metric developed by Moz that predicts how well a website will rank on search engines.
  23. PA: Page Authority – Similar to DA, but focused on predicting a specific page’s ranking potential.
  24. TF: Trust Flow – is a metric from Majestic that gauges the trustworthiness of a site’s links.
  25. CF: Citation Flow – is the majestic’s metric indicating the influence of a URL based on the number of sites linking to it.
  26. CRO: Conversion Rate Optimization – is the strategy aimed at increasing the percentage of website visitors who take a desired action.
  27. ROI: Return of Interest – is the evaluating the gain or loss generated on an investment relative to its cost.
  28. API: Application Programming Interface – is a set of protocols and tools for building software applications.
  29. SER: Search Engine Ranking – a website’s position on a search engine results page.
  30. CMS: Customer Management System – are tools used for managing interactions with current and potential customers.
  31. NAP: Name, Address, Phone Number – are important information for local SEO, ensuring consistency across online listings.
  32. GA: Google Analytics – is a powerful tool for tracking website traffic and user behavior.
  33. GSC: Google Search Console – formerly known as Google Webmaster Tools, it offers insights into website performance on Google.
  34. CPC: Cost-Per-Click – is the amount advertisers pay for a single click in a pay-per-click advertising campaign.
  35. CPC: Cost Per Conversion – the expense incurred for each desired user action, like a sale or sign-up.
  36. CPM: Cost Per Mille/Thousand – is the cost of 1,000 ad impressions in an advertising campaign.
  37. PBN: Private Blog Network – a network of interlinked blogs used to manipulate search engine rankings.
  38. SMM: Social Media Marketing – the use of social media platforms to promote products or services.
  39. SMO: Social Media Optimization is the strategies to optimize a website’s content for social media sharing.
  40. RSS: Really Simple Syndication – is a format used to publish content frequently to subscribers.
  41. UXO: User Experience Optimization – is a means of Enhancing the overall user experience on a website.
  42. LSI: Latent Semantic Indexing – Keywords related to the main keyword, aiding in content relevance.
  43. KW: Keyword Words or phrases that define the content of a web page and its relevance to search engines.
  44. LT: Load Time – is the time it takes for a webpage to fully load.
  45. UXD: User Experience Design – the process of designing a product that’s user-friendly and enhances satisfaction.
  46. RT: Retweet – is a re-sharing of someone else’s content on Twitter.
  47. CPC: Cost Per Conversion – the cost incurred for each desired action, such as a sale or sign-up.
  48. CRM: Customer Relationship Management – are the strategies and tools to manage and analyze customer interactions and data.
  49. CTA: Call to Action – is a prompt that encourages users to take a specific action, like signing up or making a purchase.
  50. SERP: Search Engine Results Page – is the battlefield where websites compete for user attention through rankings.
  51. SER: Search Engine Ranking – a website’s position on a search engine results page.
  52. PLA: Product Listing Ads Visual advertisements that showcase products, often seen in e-commerce searches.
  53. QS: Quality Score – is Google’s rating of the relevance and quality of both keywords and PPC ads.
  54. CRM: Customer Relationship Management – are strategies and tools to manage customer interactions and data.

Also read: Differences And Benefits of Short and Long Tail Keywords in SEO


Senior Writer & SEO Specialist @ WapMasTazone | Part time writer |

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