Page Authority (PA) is a term used in search engine optimization (SEO) to describe the level of influence a webpage has on a search engine. It’s important to understand what Page Authority is, how it’s scored, how it affects your website’s search engine rankings, and tools you can use to check your website page authority.
What is Page Authority?
Page Authority (PA) is a metric developed by Moz that predicts how well a specific page will rank in search engine results pages (SERPs). Page Authority is calculated on a logarithmic scale from 0 to 100. The higher the Page Authority score, the more likely a page is to rank well in search engine results.
PA takes into account various factors, such as the quality of content, the number of incoming links, and the relevance of the page’s content to the search query. Essentially, PA is a measurement of how authoritative and trustworthy a webpage is on search engine.
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Why is Page Authority important?
Page Authority is important because it is an SEO metric that predicts the ranking potential of a webpage on search engines, particularly Google. The higher the page authority, the more likely the page is to rank higher on search engine results pages (SERPs).
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How is Page Authority scored?
Page Authority is scored on a logarithmic scale from 0 to 100. This means that it’s much easier to increase your Page Authority from 10 to 20 than it is to increase it from 70 to 80.
PA is calculated based on a combination of metrics, including the number of high-quality backlinks to the page, the quality of the content on the page, and the relevance of the page’s content to the search query.
How to Check Page Authority
There are several tools on the internet you can use to check PA, however, we recommend any of the following page authority checker tools:
- Recommended: Page Authority Checker 1
- Recommended: Page Authority Checker 2
What is a “good” Page Authority?
A “good” PA score is relative to your industry and competitors. For example, a PA score of 30 may be considered good in a less competitive industry, but it may not be good enough to rank on the first page of search engine results in a more competitive industry.
Generally speaking, a PA score of 50 or above is considered a strong score. Pages with a score of 60 or above are typically considered highly authoritative and are more likely to rank well in search engine results.
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How to Increase Page Authority (PA)
1. Improve On-Page SEO:
One of the most important things you can do to increase your Page Authority is to improve your on-page SEO. This includes optimizing your title tags, meta descriptions, headers, and content to ensure they are relevant to your target audience and contain the keywords you want to rank for.
2. Build Quality Backlinks:
Backlinks are a crucial factor in determining Page Authority. The more high-quality backlinks you have pointing to your website, the higher your PA will be. However, it’s essential to note that not all backlinks are created equal. Focus on building high-quality, relevant backlinks from authoritative websites in your industry.
3. Focus on User Experience:
Search engines prioritize websites that provide a great user experience. To increase your PA, focus on improving user experience by making your website fast, mobile-friendly, and easy to navigate. Additionally, create high-quality, engaging content that provides value to your audience.
4. Internal Linking:
Internal linking is another way to increase Page Authority. By linking to other relevant pages on your website, you can improve the user experience and help search engines better understand your website’s structure and content. Additionally, internal linking can help distribute PA throughout your website, increasing the PA of all pages.
5. Fix Broken Links:
Broken links can negatively impact your PA by indicating to search engines that your website is not properly maintained. To improve your Page Authority, regularly audit your website for broken links and fix them promptly.
6. Be Active on Social Media:
Social media may not directly impact Page Authority, but it can indirectly affect it by driving traffic to your website. By being active on social media and sharing your content, you can increase your website’s visibility and attract more backlinks.
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Page Authority vs Domain Authority
PA and DA are both metrics developed by Moz to predict how well a webpage or website will rank in search engine results. However, there are some key differences between the two:
- PA is a measurement of how well a specific webpage will rank in search engine results, while Domain Authority is a measurement of how well an entire website will rank.
- PA takes into account factors specific to the webpage, such as the quality of content and number of backlinks, while Domain Authority takes into account factors specific to the website as a whole, such as the number of high-quality backlinks to the website.
- PA can fluctuate more frequently than Domain Authority, as changes to the webpage’s content and backlink profile can have a more immediate impact on Page Authority.
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How to Increase Domain Authority (DA)
Increasing your Domain Authority (DA) can indirectly increase your Page Authority by increasing the authority of your website as a whole. Here are some tips to increase your DA:
– Build high-quality backlinks:
Backlinks from authoritative websites are one of the most important factors in increasing your DA. Focus on building high-quality, relevant backlinks from other websites in your industry.
– Improve the quality of your content:
Creating high-quality, informative content that is useful to your audience is key to increasing your DA.
– Optimize your website for search engines:
Make sure your website is optimized for search engines by using relevant keywords in your content and meta tags, optimizing your images, and improving your website’s load speed.
– Increase your social media presence:
Social media can help you build your brand and increase your website’s visibility, which can indirectly improve your DA.
How To Check Domain Authority?
There are several tools you can use to check domain authority on the internet. We recommend any of the following free PA checker tools:
– Recommended: Domain Authority Checker 1
– Recommended: Domain Authority checker 2
How do I influence Page Authority?
There are several ways to influence PA:
- Build high-quality backlinks: Backlinks are one of the most important factors in determining PA. Focus on building high-quality, relevant backlinks to your webpage from other authoritative websites in your industry.
- Optimize your content: Make sure your content is high-quality, informative, and relevant to your audience. Use relevant keywords in your content and meta tags to optimize your content for search engines.
- Improve your website’s user experience: A positive user experience can improve the amount of time visitors spend on your webpage, which can indirectly improve your PA.
- Promote your content: Promoting your content through social media and other channels can help increase the visibility of your webpage and attract more backlinks, which can improve your Page Authority.
- Stay up-to-date with SEO best practices: SEO best practices are constantly evolving, and it’s important to stay up-to-date with the latest trends and techniques to ensure your webpage is optimized for search engines.
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Why did my Page Authority Change?
There are several reasons why your PA may change:
- Changes to your backlink profile: If you’ve lost high-quality backlinks or gained low-quality backlinks, it can negatively impact your PA.
- Changes to your website’s content: If you’ve made significant changes to your webpage’s content, it can affect your PA.
- Changes to the algorithm: Search engine algorithms are constantly evolving, and changes to the algorithm can affect your PA.
- Changes to your competitors’ websites: If your competitors have significantly improved their PA, it can negatively impact your own PA.
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