Ericsson’s Media Vision 2020 research has predicted that by 2020, there will be 50 billion connected devices, and of these, more than 15 billion are expected to be video enabled. The driving force behind the Networked Society further further predicted that by the year 2020, time spent watching on-demand and time-shifted content will have reached 50:50 parity with linear and live TV. As the mobile market in Africa continues to grow and Internet access improves, there will be an increased demand for VOD services, as consumers now demand for content everywhere and any time. As the trend for time-shifted viewing combines with ‘anywhere access, TV service providers must ensure their service offerings keep pace by giving consumers control to record and watch live TV content any time, on any device. In response to this change in viewing behaviour, Ericsson has launched its cloud DVR solution offering a unique, proven infrastructure, which allows for seamless augmentation and replacement of legacy TV services with new cloud-based services.

 The solution was launched at this year’s National Association of Broadcasters (NAB) show in Las
Vegas. Accordingly, this development is expected to immediately position Ericsson as market leader in cloud DVR through new video storage and processing platform. However, the new platform would reduce cost and complexity in consumer homes, shrinking set-top-boxes while delivering consumers with on-demand, anywhere TV access to their content In response to this change in viewing behaviour, Ericsson has launched its cloud DVR solution, applicable to all QAM and IP-based TV platforms.

This crucial consumer application is powered by the Ericsson Video Storage and Processing Platform, a high performance, software-based infrastructure. Ericsson’s new platform offers a unique, proven infrastructure, which allows for seamless augmentation and replacement of legacy TV services with new cloud-based services. It integrates and visualizes the storage and processing capabilities of as many Commercial-Off-The-Shelf (COTS) servers as needed, providing outstanding performance gains and allowing operators to avoid many of the complexities and costs associated with launching new services. Speaking on the new development, Ove Anebygd, Vice President and Head of Solution Area Media, Ericsson, said that, “Today’s viewers are more prescriptive than ever. They want simplicity in discovery and immediacy of access to TV Anywhere services, and content delivered in the highest possible quality. “

They require the flexibility and speed to connect to huge libraries of content, and the ability to record and watch live and linear content whenever they choose.

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