The solution was launched at this year’s National Association of Broadcasters (NAB) show in Las
Vegas. Accordingly, this development is expected to immediately position Ericsson as market leader in cloud DVR through new video storage and processing platform. However, the new platform would reduce cost and complexity in consumer homes, shrinking set-top-boxes while delivering consumers with on-demand, anywhere TV access to their content In response to this change in viewing behaviour, Ericsson has launched its cloud DVR solution, applicable to all QAM and IP-based TV platforms.
This crucial consumer application is powered by the Ericsson Video Storage and Processing Platform, a high performance, software-based infrastructure. Ericsson’s new platform offers a unique, proven infrastructure, which allows for seamless augmentation and replacement of legacy TV services with new cloud-based services. It integrates and visualizes the storage and processing capabilities of as many Commercial-Off-The-Shelf (COTS) servers as needed, providing outstanding performance gains and allowing operators to avoid many of the complexities and costs associated with launching new services. Speaking on the new development, Ove Anebygd, Vice President and Head of Solution Area Media, Ericsson, said that, “Today’s viewers are more prescriptive than ever. They want simplicity in discovery and immediacy of access to TV Anywhere services, and content delivered in the highest possible quality. “
They require the flexibility and speed to connect to huge libraries of content, and the ability to record and watch live and linear content whenever they choose.